Health Care Company CHA Partners Launches Senior Living and Care Brand LIVIA

By Chuck Sudo | Senior Housing News

A New Jersey-based full-service healthcare and commercial real estate development firm, CHA Partners, is launching a new assisted living and skilled nursing brand, LIVIA. CHA hopes to strike a necessary balance between hospitality and health care, as well as de-stigmatize the care types for a post-Covid consumer.

Bloomfield-based CHA Partners announced the launch of LIVIA with a community in the New Jersey town of East Hanover, consisting of 86 skilled nursing beds and 37 assisted living residences. A second community is under development in Totowa, New Jersey, and the firm holds a third license for a site in the Garden State’s Monmouth County, and hopes to begin construction within the next 12 to 18 months, Managing Partner Bill Colgan told Senior Housing News.